Consumption Report

At-Home Spirits Consumption Is Now Measurable

By Dan Short, Director of Analytics, July 2016

Data from connected home devices have filled the missing link in truly understanding consumer Beverage Alcohol behavior – precise quantification of at-home consumption.

Utilizing real-time streams of at-home consumption data from over 100,000 consumers across two years, this report provides unprecedented visibility into at-home cocktail mixology and consumption patterns.

For the first time we can see just how differently consumers make and consume spirits cocktails when they are in their homes versus at an on-premise location.

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POC Metrics is a consumer analytics company focused on at-home consumption behaviors derived from the IoT applications and products developed by Perfect Company (Perfect Drink®, Perfect Bake®, Prefect Blend®). The POC Metrics Data Services team aggregates anonymous point-of-consumption data to identify preferences and trends in at-home consumption patterns.

For more information about POC Metrics Data Services, please contact Dan Short at dans@pocmetrics.com

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