POC Metrics captures data from connected in-home devices to close the missing link in truly understanding consumer behavior—precise quantification of at-home consumption patterns. For the first time we can see and analyze the what, how, when and where of individual at-home consumption occasions.
POC Metrics is a consumer analytics company focused on at-home consumption behaviors derived from the IoT applications and products developed by Perfect Company (Perfect Drink®, Perfect Bake®, and Perfect Blend™).
Our data is generated in realtime from at-home consumption events occurring every day around the world. This data provides unprecedented insights into the ingredient and flavor preferences of consumers across geographies and over time.